Chiyaan Vikram’s Aggressive Promotion of Thangalaan Creates Buzz in Telugu States
Chiyaan Vikram, known for his dedication and versatility in Indian cinema, is currently immersed in promoting his latest film, Thangalaan. Despite his underutilization in the past and the mixed reviews the film has received, Vikram is fervently working to generate interest in the Telugu states.
During the Independence Day weekend, Tollywood saw the release of two major films—Ravi Teja’s Mr Bachchan and Ram Pothineni’s Double iSmart. Thangalaan also released its Telugu dubbed version, competing alongside these notable releases. However, all three films received mixed reviews on their release day.
In Tamil Nadu, Thangalaan did not receive unanimous praise, but Vikram’s proactive promotion in Hyderabad reflects his commitment to the film’s success. He and his team have been actively engaging with the media, giving interviews, and participating in promotional events at shopping malls.
Vikram’s choice to focus his promotional efforts in the Telugu states, despite his strong base in Tamil Nadu, suggests a strategic move to capitalize on the current lull in the Telugu film releases. His efforts aim to draw attention to Thangalaan and boost its visibility, particularly given the absence of stars like Ravi Teja and Ram Pothineni in the promotional landscape.
