Varun Tej Joins Coca-Cola’s Sprite as Brand Ambassador, Continuing Mega Family Legacy
In a move that strengthens the influence of the “Mega” family in the world of brand endorsements, Varun Tej has been announced as the new brand ambassador for Coca-Cola’s Sprite. This association is more than just another celebrity endorsement; it marks the continuation of a legacy that has seen multiple members of the Mega family represent some of the biggest beverage brands over the years.
The tradition began with Megastar Chiranjeevi, who made history as the first Telugu hero to represent an international soft drink, through his iconic Thumbs Up campaign. Chiranjeevi’s success paved the way for subsequent generations, and the baton was passed to his son, Ram Charan, who became the face of Pepsi and Frooti. Continuing the family’s rich legacy, Allu Arjun took on the role of representing Thumbs Up, after previously endorsing Frooty, further cementing the Mega family’s position in the beverage industry.
With Varun Tej’s recent partnership with Sprite, the Mega family’s enduring influence in the world of brand endorsements remains as strong as ever. By joining this esteemed group, Varun Tej adds his own unique flair to the legacy, showcasing the continued appeal and dominance of the Mega family in both cinema and commercial spaces. As the latest member of this illustrious line-up, Varun’s association with Sprite ensures that the tradition of beverage endorsements continues to thrive.
