New Delhi: The smartphone market in India witnessed the shipment of 34 million units in the first quarter (Q1) of this year, marking an 11.5 per cent year-over-year growth, as per a report released on Tuesday. Notably, Apple achieved a record first-quarter shipment, experiencing a 19 per cent year-over-year growth.
The premium segment, accounting for a 2 per cent share, observed a decline of 21 per cent in unit terms, according to data from the IDC.
“Numerous new product launches spanning various price segments occurred during the quarter, accompanied by heightened promotional activities, especially targeting premium offerings. Brands continued to prioritize microfinancing schemes to enhance affordability,” stated Upasana Joshi, Senior Research Manager, Client Devices, IDC India.
Apple’s sustained growth in India, extending beyond the festive season, was attributed to price discounts, special deals on e-commerce platforms, and appealing financing options. Notably, iPhone 14 and 15 constituted 56 per cent of Apple’s shipments in the country, reflecting the company’s increased focus on local manufacturing.
Shipments to the mass budget segment exhibited a 22 per cent year-over-year growth, accounting for 48 per cent of total shipments, up from 44 per cent a year earlier.
The top three brands in the market were vivo, Xiaomi, and Samsung, collectively holding a 53 per cent share in this segment, according to the report.
Furthermore, approximately 23 million 5G smartphones were shipped in the quarter, with the share of 5G devices increasing to 69 per cent from 46 per cent in the same quarter last year.
