Innovative Promotion Tactics for Jr NTR’s ‘Devara’: Industry Insiders Take the Spotlight
As the release of Jr NTR’s highly anticipated film Devara approaches, the promotional strategy has evolved with a fresh approach, incorporating industry insiders into the spotlight. Traditionally, Telugu film promotions involved cast and crew participating in interviews hosted by well-known anchors or journalists. However, a new trend is emerging where fellow film industry professionals are now stepping in to host these promotional interviews.
Recent examples include director Sandeep Reddy Vanga and filmmaker Anil Ravipudi conducting interviews with the cast and crew of RRR, and Harish Shankar engaging with the team of Acharya. This innovative approach continues with Devara, as the promotional campaign features prominent young heroes Siddhu Jonnalagadda and Vishwak Sen interviewing Jr NTR and director Koratala Siva. Both Siddhu and Vishwak, known for their admiration of Tarak, have taken part in this promotional effort, adding a personal touch to the campaign. Screenshots from these interviews have already created a buzz on social media, heightening anticipation for the full conversation.
In addition to this, the Devara team has engaged in multiple high-profile interviews. Sandeep Reddy Vanga conducted a session with the cast, while Tarak and Alia Bhatt appeared together on Karan Johar’s show, discussing both Devara and Alia’s upcoming film Jigra. The promotional blitz also included a stint on The Kapil Sharma Show, further amplifying the film’s reach.
As the release date draws near, Jr NTR and his team are leaving no stone unturned to maximize the film’s visibility and excitement, employing diverse and innovative strategies to capture the audience’s attention.
