‘Kubera’ Creates Buzz: Dhanush-Nagarjuna Film Sells OTT Rights for a Whopping ₹50 Crores
Director Sekhar Kammula’s highly anticipated film Kubera is already making waves even before its theatrical release. Featuring a star-studded cast that includes Dhanush, Akkineni Nagarjuna, and Rashmika Mandanna, the film is currently in its post-production phase after wrapping up shooting.
What’s grabbing headlines now is the massive digital deal the film has secured. Industry sources reveal that the OTT streaming rights of Kubera have been acquired for an astonishing ₹50 crore — a record-setting figure for a film of this genre. This high-value deal has significantly amplified expectations among audiences and trade circles alike.
With music composed by the ever-reliable Devi Sri Prasad and a narrative crafted for a pan-India audience, Kubera is being positioned as one of the biggest multilingual releases of the year. The makers are reportedly planning a wide theatrical release across multiple languages, aiming to tap into the national market.
Given the combination of Sekhar Kammula’s storytelling, a powerful ensemble cast, and the lucrative OTT deal, Kubera is already shaping up to be a major player in the 2025 cinematic calendar.
