Akshaya Tritiya 2025: India Records ₹12,000 Crore Gold Sales Despite Soaring Prices
India witnessed a massive surge in gold and silver sales on the auspicious occasion of Akshaya Tritiya, with gold jewellery and related items worth an estimated ₹12,000 crore sold across the country on Wednesday, according to the Confederation of All India Traders (CAIT).
In addition, the silver trade accounted for approximately ₹4,000 crore, bringing the total value of precious metal transactions on the day to around ₹16,000 crore.
Despite gold and silver hitting near-historic highs — with gold priced at ₹97,500 per 10 grams and silver at ₹98,000 per kilogram — consumer sentiment remained buoyant, driven by cultural and seasonal factors.
“Based on estimates, gold jewellery and related items worth approximately ₹12,000 crore were sold across the country today. In addition, the silver trade was estimated at around ₹4,000 crore,” said CAIT National Secretary General and BJP MP Praveen Khandelwal.
Tradition Triumphs Over Price Surge
The high volume of sales, despite steep prices, was attributed to the ongoing wedding season and the religious significance of Akshaya Tritiya, a day widely regarded as auspicious for new purchases and investments.
“Gold is considered one of the best forms of financial investment, which also encouraged buyers to proceed with purchases despite the high prices,” Khandelwal noted.
Interestingly, both gold and silver prices saw slight declines during the day — gold dipped by ₹1,000 and silver by ₹2,000 — offering marginal relief to buyers and possibly aiding last-minute demand.
“Despite high rates, consumer interest remained steady, reflecting the deep-rooted religious and cultural significance of this auspicious occasion,” said Pankaj Arora, President of the All-India Jewellers and Goldsmith Federation.
Historical Context and Consumer Behavior
For context, gold was priced at ₹52,700 per 10 grams and silver at ₹65,000 per kg on Akshaya Tritiya in 2022, highlighting the sharp escalation in metal prices over the past three years.
The term “Akshaya” means eternal or never diminishing, and it is traditionally believed that purchases made on this day bring lasting prosperity and growth. As a result, millions across India flock to jewellers to invest in gold, silver, and other valuables.
“As gold symbolises purity, prosperity, and wealth, it remains the most favoured purchase on this day,” said CAIT National President B.C. Bhartia, adding, “That is why jewellers, goldsmiths, and artisans eagerly await this festival each year.”
With strong sentiment prevailing despite price pressures, Akshaya Tritiya 2025 reaffirmed its place as one of the biggest gold-buying days in the Indian calendar.
