Dubai: Katrina Kaif, the renowned Bollywood actress and entrepreneur, has introduced her beauty brand, Kay Beauty, to the United Arab Emirates (UAE), marking its inaugural international venture.
In collaboration with the Apparel Group, the brand made its debut at Nysaa, the first beauty store by Indian retailer Nykaa, located in City Centre Mirdif, Dubai.
Kay Beauty, celebrated as India’s premier celebrity makeup brand, is lauded for its innovation and exceptional performance, establishing itself as one of South Asia’s fastest-growing celebrity beauty labels.
With a comprehensive range of high-performance products spanning all major makeup categories, Kay Beauty seamlessly merges glamour with skincare, advocating for guilt-free beauty indulgence.
Commenting on the launch, Katrina Kaif, Co-Founder of Kay Beauty, expressed, “I am delighted to introduce Kay Beauty to the UAE. It has always been my vision to expand Kay Beauty globally and provide customers from diverse regions with firsthand experience of our products.”
She further emphasizes, “The brand’s entry into the GCC represents a strategic move for us to tap into a market deeply passionate about beauty and Indian cinema alike. By launching Kay Beauty in the region through an omnichannel retail approach, we aim to cater to the diverse ethnicities, genders, and age groups prevalent in the GCC, staying true to our commitment of providing makeup solutions for all skin tones under the #makeupthatkares promise.”
Adwaita Nayar, Co-Founder of Nykaa and CEO of Nykaa Fashion, expressed excitement about Kay Beauty’s GCC debut, stating, “We are thrilled to bring Kay Beauty to the GCC region in collaboration with omnichannel retailer Nysaa. Kay Beauty has made significant strides in India with its innovative and inclusive product range, resonating deeply with consumers from all walks of life.”
Kay Beauty’s UAE launch includes an extensive selection of over 60 SKUs encompassing lips, face, nails, and eyes, catering to diverse beauty preferences and needs.
