“Director Rajamouli Discusses Cost-Effective Promotion Strategy for ‘Baahubali’
Director Rajamouli recently unveiled his cost-effective approach to promoting the blockbuster film ‘Baahubali,’ highlighting the emphasis on minimal spending on traditional publicity methods. Despite the film’s monumental success, the production team opted to allocate significant funds to the actual filmmaking process, abstaining from traditional advertising expenditures.
Rajamouli elaborated on the strategic campaign devised, leveraging in-house resources and digital content to engage and attract audiences. This approach underscores the team’s innovative and resourceful approach to promotion, reflecting their commitment to maximizing impact while optimizing costs.”
