Telangana CM Revanth Reddy Responds to UBL’s Pressure for Beer Price Hike, Emphasizes Transparency and Regulatory Measures
Telangana Chief Minister Revanth Reddy made significant remarks on Saturday regarding the alleged attempts by United Breweries Limited (UBL) to pressure the state government into raising beer prices by 33.1%. Speaking to excise department officials during a meeting, he revealed that UBL had sought a price hike, which had prompted concerns.
Revanth Reddy made it clear that his government would not succumb to corporate pressures, underscoring the importance of upholding the state’s interests. He instructed officials to review beer prices in other states before making any decisions on the matter. Furthermore, he emphasized that any potential price increase should be based solely on the findings of a committee, led by a retired judge, that had been tasked with reviewing the issue.
In addition to addressing the beer price controversy, the Chief Minister spoke about the excise department’s financial operations. He highlighted that the department had been receiving timely payments over the past year and noted that pending dues from the previous BRS government were being cleared in phases.
Revanth Reddy also pointed out the need for greater transparency in the selection process of liquor supply companies. He encouraged officials to implement a streamlined commercial policy to make it easier for new brands to enter the market. At the same time, he emphasized the importance of ensuring strict adherence to regulations when permitting new companies to operate in Telangana.
In a bid to encourage market competition and innovation, the Chief Minister instructed the excise department to issue a notification inviting applications from new companies. The notification would provide a one-month window for interested parties to submit brand proposals, ensuring a fair and transparent process for all applicants.
With these directives, Revanth Reddy is setting the stage for more regulated and transparent liquor supply practices in Telangana, while ensuring that corporate influence does not dictate state policy.
