Following the lackluster performance of the remake film “ABCD” in 2019, Allu Sirish, scion of the Allu family, experienced a modest resurgence with the 2022 release “Urvasivo Rakshasivo,” a hiatus that may have been influenced by the lingering effects of the COVID-19 pandemic. However, with two more years having elapsed, anticipation for his next venture, “Buddy,” remains unresolved.
Despite initial glimpses suggesting thematic parallels with the Tamil film “Teddy,” “Buddy” has failed to generate significant excitement among Telugu audiences. Moreover, the release of the film’s first single has occurred without substantial promotional fanfare, prompting speculation as to why Allu Sirish has not prioritized extensive marketing efforts for the project.
In an era where elaborate events are commonplace for teaser, trailer, and song releases, the absence of such promotional activities for Sirish’s film raises questions. Unlike renowned stars like Allu Arjun and NTR, whose songs often attain viral status due to their immense popularity, the promotional strategy for an Allu Sirish project may not yield comparable results, as exemplified by the recent attention garnered by the “Pushpa Pushpa” song.
