The film has grossed over ₹5 crores, ensuring financial security for all distributors involved in its release. However, it has surprised many by appearing on OTT platforms just seven days after its theatrical debut, a move that has sparked significant discussion.
Previously, Vijay Devarakonda’s “Family Star” appeared on OTT platforms in just 20 days, prompting concerns about the impact on the theatrical market in Telugu cinema. Now, “Krishnamma,” a production by Koratala Siva and Co., has further raised eyebrows by debuting on Amazon Prime Video within a week of its theatrical release, as indicated by a poster proclaiming ‘Breakeven Done.’
While each producer has their reasons for opting to sell movies to OTT platforms, where substantial revenue can be quickly generated from digital streaming rights, the immediate availability of films online shortly after their theatrical release risks undermining the traditional cinema market. The closure of single-screen theatres in Telangana is seen by some as a direct consequence of such decisions.
Had audiences been informed in advance about the film’s imminent availability on OTT platforms shortly after its theatrical release, many might have opted not to visit cinemas.
