Kiran Abbavaram’s “KA” Becomes a Blockbuster: A New Cinematic Experience on ETV Win
Kiran Abbavaram’s thriller KA has made waves both in cinemas and on the OTT platform ETV Win, surpassing expectations and achieving remarkable success. The film, which grossed Rs. 50 crore at the box office during the Diwali festive period, has now begun streaming on ETV Win, offering a fresh cinematic experience to the audience.
The OTT platform took extra measures to protect the film from piracy, ensuring its content was exclusively available for its subscribers. Not only did this enhance the viewing experience, but KA also made its debut with an immersive Dolby Atmos sound system, delivering a cutting-edge audio-visual experience. The film’s success on the platform was evident, as it quickly crossed 100 million streaming minutes within hours of its release.
To celebrate its remarkable success, the KA team hosted the “KA Blockbuster Dhamaka” event, where Kiran Abbavaram shared his gratitude for the overwhelming response. “KA gave me the courage and confidence to believe that if I make a good film, I can win the love of the audience,” he said at the event. He also praised ETV Win for offering a fresh experience to OTT viewers and for taking a strong stance against piracy.
ETV Win Business Head Sai Krishna explained the platform’s excitement about bringing KA to their audience. “When we saw KA in theaters, we immediately thought about bringing it to ETV Win. After discussing how to present it in a new way, we decided to release it with Dolby Vision 4K and Atmos technology,” he shared.
Directed by Sujith and Sandeep, KA showcases their exceptional skills in crafting a gripping thriller. While the film was released in Telugu by producer Vamsi Nandipati, the Malayalam version was brought to audiences by star hero Dulquer Salmaan through his production company, Wayfarer Films. With its successful run in both theaters and now on ETV Win, KA is undoubtedly set to continue impressing viewers in the weeks to come.
