New Delhi: NDTV has reported significant achievements through its strategic collaboration with Google, emphasizing real-time data insights to refine its content strategy.
This partnership has resulted in substantial growth for NDTV, with a 24% increase in new user acquisition, a 12% rise in page views, a notable extension in average session duration, and a 3.7% improvement in bounce rate within the first quarter.
“To elevate our standards, our editorial teams have developed an advanced Newsroom Quality Index. Utilizing Google products and other databases, this tool provides immediate insights, enabling continuous refinement and optimization of our articles for enhanced impact and audience engagement,” stated Senthil Chengalvarayan, Executive Director of NDTV.
These metrics underscore NDTV’s successful strategy in attracting and retaining a larger audience, marking a significant milestone in its digital transformation journey.
The collaboration facilitated the implementation of a machine learning-driven process at NDTV, enhancing the accuracy in identifying high-performing articles and areas for improvement.
By leveraging real-time insights, editors strategically focused on topics and formats that resonated most with viewers, optimizing the content strategy to better meet audience demands. The partnership with Google has strengthened NDTV’s digital content strategy, resulting in substantial improvements in website traffic and viewer engagement, the company highlighted.
