New Delhi: The NDTV Group announced a 59% revenue growth in the fourth quarter (Q4) of the last financial year (FY24), compared to the corresponding period in the previous year.
NDTV Convergence, the digital arm of the company, also experienced a significant 39% increase in global digital traffic in March 2024 compared to April 2023 across its platforms.
The Q4 revenue stood at Rs 106.5 crore in the current year (CY) compared to Rs 67 crore in the previous year (LY).
During the last financial year, NDTV expanded its presence across consumer segments with the launch of NDTV MP-CG, NDTV Rajasthan, and NDTV Profit. Furthermore, NDTV Marathi is scheduled to be launched on May 1, as mentioned in a stock regulatory filing.
This strategic expansion drive, transitioning from a two-channel setup to a six-channel setup, necessitated significant investments in next-generation infrastructure.
“A cutting-edge broadcast facility in BKC, Mumbai is now operational, with another state-of-the-art integrated facility set to be operational in NCR, Delhi in the coming months,” the company stated.
Attrition reduced by 58% from the previous year, and the company also recruited high-profile anchors and other top industry talent.
While these investments bolster future growth objectives, they have had a short-term financial impact.
“NDTV remains dedicated to creating long-term shareholder value by leveraging its premium brand value to introduce new products, expand audiences, and drive efficiency through investments in technology,” the company reiterated in the filing.